Last week, we marked this special anniversary together at the HBC Bootcamp— a meaningful moment that reflects our long-standing partnership and the journey we continue to build.

For three decades, SalesTrade has proudly represented HBC-radiomatic, bringing world-class German engineering and industry-leading remote control solutions to heavy machinery, crane, and industrial operations across Singapore, Indonesia, Malaysia, and Thailand. Celebrating 30 years together is more than a milestone—it is a testament to our shared dedication, resilience, and commitment to elevating safety and performance across industries.
From generation to generation, both HBC-radiomatic and SalesTrade have grown through passion, craftsmanship, and a belief in doing things with integrity. SalesTrade may be a modest team, but we carry forward a big heart and a legacy built on trust, hard work, and continuous improvement. Just as HBC has passed down innovation and excellence through the decades, we, too, strive to inspire the next generation with that same spirit—one grounded in pride for our work and purpose in every solution we deliver.

As we look ahead, our mission remains unchanged: to bring global-standard solutions backed by personal, local support. SalesTrade stands committed to serving with the same dedication that has guided us for 30 years—and with the promise to keep growing stronger, together. Global player, local support.